IntelliSkin’s Momentum Grows as featured in The Wall Street Journal
April 20, 2012

By BRIAN COSTA via Wall Street Journal
 
In their quest to avoid injuries, pitchers have tried everything from wrapping their arms in ice to soaking in whirlpools. They’ve had their pitch counts limited, their innings curtailed and their mechanics dissected.

Now, some of them are experimenting with an improbable source of protection: T-shirts.

Mets pitchers Dillon Gee and Bobby Parnell are among a growing number of major leaguers who are wearing Intelliskin posture correction shirts, at least during off-field workouts. Mets reliever Jon Rauch has also ordered one.

The ultra-tight compression shirts, which are described as a “second skin,” are designed to promote proper spinal alignment, which could help prevent shoulder injuries.

“It’s supposed to keep your shoulders back and keep you from slouching,” Parnell said. “It might be a gimmick, but I think it feels good.”

That players are wearing them at all is partly a reflection of Intelliskin. Last month, leading orthopedic surgeon James Andrews released a study that showed the shirts helped pitchers increase velocity and delay fatigue. In a statement released by the company, Andrews touted the potential of the shirts to help prevent injuries and aid in rehabilitation.

But they also speak to the willingness of baseball players to try just about any new gadget that might somehow enhance their performance or durability.

There is a cottage industry of companies selling specialized equipment and workout gear that send free samples to major-league teams. Players who try their products and like them provide the ultimate endorsement. And even players who don’t like a product can still provide valuable feedback to the company.

“We’re like guinea pigs,” Gee said.

Reliever Tim Byrdak said one company sent the Mets batting gloves with heavily padded fingers. They supposedly offer protection in case the player is hit by a pitch. “Nobody liked them,” he said.

In 2008, when Byrdak was in spring training with the Detroit Tigers, there was a company that sent their pitchers mouthpieces to wear on the mound.

“They did a study that showed if you wear this mouthpiece, the way your jaw is, it takes pressure off your head and allows you to stay more focused on what you’re doing,” he said. “I remember the guys that had it tried to pitch with it and…half the time you’d see them just spit it out on the mound.”

Sometimes, even products that have little actual value catch on. When Gee was in the minors, a trainer handed out hologram bracelets one day. Gee tried it on and has worn one ever since. “I don’t even know what it’s supposed to do,” he said.

Tim Brown, who has a background in sports medicine and designed the Intelliskin shirts, said he started selling them about four years ago. They have been endorsed by athletes ranging from basketball players to surfers. But it was the Andrews study that gave the shirts more credibility in baseball.

“It really kind of quantified what we were telling people and what we had observed,” Brown said. “When our bodies are in good posture, everything works better.”

Now, Brown said pitchers on at least 15 teams are wearing the shirts. A member of the Mets’ training staff handed them out to pitchers during spring training. Some, such as Johan Santana, tried one on but were not enticed to use it. But Parnell said he has been working out in the shirt four or five days a week.

Gee started wearing one last week after reading the Andrews study. He wore it during a bullpen session, but said it was uncomfortably tight. He is still intrigued by the potential benefits of the shirt, though, and plans to keep wearing it during workouts.

“All of this stuff to me is mental,” Mets pitching coach Dan Warthen said. “If somebody thinks that magnetic bracelet works, then it’s wonderful. If this T-shirt makes you feel better or gives them that added bit of confidence, then yes, it works.”

Link to article: ‘Second Skin’ Grows on Mets

HallPass client IntelliSkin featured on the Today Show
April 2, 2012

IntelliSkin PostureCue™ Apparel was featured on the Today Show this morning! Bobbie’s Buzz offered a closer look at the IntelliSkin’s Sports Bra and posture shirts for men. Check out Bobbie Thomas’ blog post and the clip from this morning’s show below.

Read Bobbie’s post on the Today Show Page: Stand taller with feel-good fashion

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Also featured in the Chicago Tribune

Renowned Sports Orthopaedic Surgeon Dr. James Andrews Validates IntelliSkin PostureCue™ Technology
March 13, 2012

HallPass Media handles all brand consulting and digital media responsibilities for IntelliSkin, an innovative line of performance and posture apparel.

BASEBALL PITCHERS WEARING INTELLISKIN SHIRTS IMPROVED PITCH SPEED; DECREASED PAIN, DISCOMFORT AND PERCEIVED EXERTION

Los Angeles, CA (March 7, 2012)IntelliSkin, a performance enhancing apparel brand, has received overwhelmingly positive study results from renowned orthopaedic surgeon Dr. James Andrews, it was announced today by Dr. Tim Brown, IntelliSkin creator.

Dr. Andrews is internationally recognized for his skills as an orthopaedic surgeon as well as his scientific and clinical research contributions in knee, shoulder and elbow injury prevention and treatment. He is particularly well known as the orthopaedic surgeon for high profile athletes in all major sports leagues and for his Andrews Sports Medicine & Orthopaedic Center in Birmingham, Alabama.

“This was a landmark and well controlled research study with baseball pitchers and the IntelliSkin shirt,” said Dr. James Andrews. “The increase in throwing velocity was an important finding, but even more important was the shirts ability to delay fatigue as the pitch count increased. This product has great potential not only for use as an injury prevention device with overhead athletes, but also for accelerating the rehab process following injury or surgery.”

Dr. Andrews and his team performed a study titled ‘Performance and Fatigue in Baseball Pitchers Using the IntelliSkin Compression Shirt,’ which followed the performance of male baseball pitchers between the ages of 15 and 25, who practiced while wearing the IntelliSkin Foundation shirt. During the testing sessions, pitching performance improved significantly, when wearing the IntelliSkin shirts. Pitchers consistently threw faster and felt less fatigued. Additionally, arm and shoulder pain was significantly reduced while throwing.

The average pitch speed while wearing the IntelliSkin shirts increased by more than one mile per hour for the subjects, an important difference for pitchers seeking even the slightest edge among their peers. This result included increases in pitch speed for a series of pitch counts, up to 60 pitches. Back, neck and elbow pain, which is highly prevalent in pitchers at all levels, decreased for the majority of players while wearing the shirt, even as pitch counts increased. After wearing IntelliSkin, some players felt the shirt ‘kept the heat in,’ and others didn’t experience the usual soreness after pitching sessions.

“I have respected the work of Dr. Andrews for a long time, so this is a tremendous endorsement by one of the leading experts in our field,” said IntelliSkin creator, Dr. Tim Brown. “These objective results continue to support other successful studies we have conducted across a number of sports, and we’re thrilled to continue the positive momentum throughout 2012.” Previous studies have proven that the IntelliSkin shirt improves both posture and alignment.

Miami Marlins ace pitcher Josh Johnson, recently wore the IntelliSkin Foundation shirt during his recovery from a shoulder injury and credits the IntelliSkin shirt for aiding a successful rehabilitation. “During my rehabilitation after surgery and now as part of my daily training, the IntelliSkin shirt helps me with Tall Man Syndrome and improves my posture. The shirt keeps things more aligned and my shoulder in the right spot,” Johnson stated.

Marlins infielder and IntelliSkin ambassador, Greg Dobbs also recently worked with Dr. Brown and the IntelliSkin team during his successful rehab from a back injury, which helped him make the Marlins starting squad in 2011. In addition to the Miami Marlins and Houston Astros, there are currently 10 MLB teams who are utilizing the IntelliSkin for their athletes, trainers, and staff.

IntelliSkin shirts are worn by some of the biggest names in sports and fitness, including 11-time ASP world champion surfer, Kelly Slater; PGA champion Mike Weir; Champions Tour pro John Cook, and Peter Park, Lance Armstrong’s personal trainer. Other brand ambassadors include Olympic Volleyball Gold Medalists Phil Dalhausser and Misty May-Treanor, both on track to compete in the 2012 London Games. In addition, Dr. Brown has treated musicians such as Glenn Frey from the Eagles, and former Guns n’ Roses guitarist Duff McKagan for posture improvement from years of ‘guitar back.’

IntelliSkin products help reduce the likelihood of neck, back or shoulder pain, by supporting proper spinal alignment. Minimize the risk of injury associated with poor posture, stimulate and tone muscles, and improve respiration and oxygen flow to the brain and muscles by wearing IntelliSkin.

For additional information about IntelliSkin and Dr. Tim Brown, please visit www.intelliskin.net or the IntelliSkin Facebook Page

About IntelliSkin

IntelliSkin is a revolutionary performance enhancing apparel brand designed by renowned sports physician, Dr. Tim Brown, to improve the way you look, feel, perform and live. Featuring a unique design that impacts key areas of the spine and shoulders, IntelliSkin conforms to the individual’s back as a second skin and gradually reshapes these areas for improved posture. The product line was developed through Dr. Brown’s extensive sports medicine work with volleyball players, surfers and other elite athletes, but is tailored for everyday individuals looking to improve their overall well-being.

World-class athletes along with respected trainers and physicians, have utilized IntelliSkin in their training, recovery and treatment programs and spoken on behalf of the brand’s benefits. For more information, visit www.intelliskin.net

Media Contacts:

Courtney Merfeld
CMPR
310.426.9900
courtney@cmpr.net

John Swidzinski
CMPR
310.426.9900
john@cmpr.net

Baseball Scouts-The True Essence of Moneyball
February 26, 2012

Professional Baseball Scouts of Southern California (PBSSC) has partnered with HallPass to develop a marketing and branded content platform designed to showcase the top players and scouts in Southern California. Take an inside look into the process of evaluating and signing top young talent in professional baseball and their journey to the big leagues.  HallPass and PBSSC will continue to roll out story lines from the diamond, the dugout and beyond.  Additionally, HallPass has secured a partnership with Under Armour to assist in the effort.

Elite Baseball Opening Day Roadshow Announced
January 24, 2012

The 2012 select baseball season is just around the corner and Elite Baseball  will be on site for opening day festivities throughout Orange County.   The Elite staff will be out in the community to take part and support players in their program and offer fans the chance to win official Under Armour merchandise and enter to win Elite Baseball prize packs.

Mark your calendars and stop by the Elite Baseball booth for more information.

NEWS TICKER:

April 20, 2012 - IntelliSkin’s Momentum Grows as featured in The Wall Street Journal By BRIAN COSTA via Wall Street Jo ... +++ April 10, 2012 - 2012 NBA Summer League Dates Announced The 2012 NBA Summer League will t ... +++ April 2, 2012 - HallPass client IntelliSkin featured on the Today Show IntelliSkin PostureCue™ Apparel w ... +++ March 15, 2012 - Lakers Coach Mike Brown and Pau Gasol Visit St. Jude Hospital Mike Brown, Pau Gasol visit childre ... +++ March 13, 2012 - Renowned Sports Orthopaedic Surgeon Dr. James Andrews Validates IntelliSkin PostureCue™ Technology HallPass Media handles all brand c ... +++ February 26, 2012 - Baseball Scouts-The True Essence of Moneyball Professional Baseball Scouts of Sou ... +++ February 23, 2012 - HallPass client Scott Brooks Earns Spot as Western Conference Head Coach HallPass Media client Scott Brooks ... +++ February 21, 2012 - St. Jude Children’s Research Hospital wins ‘The Earnies Grand Prix Award’ We congratulate our partner St. Jud ... +++ February 15, 2012 - IntelliSkin Creator writes article for ESPN Training For the Big Time Via ESPN ... +++ February 10, 2012 - 12 adidas Nations participants named to McDonald’s All American Game The McDonald’s All American G ... +++ February 10, 2012 - NFL Referee wearing IntelliSkin shirt makes greatest call in Super Bowl history? “Loved the shirt! It was a hu ... +++ February 7, 2012 - NBA Summer League standout Jeremy Lin unlikely star for Knicks Jeremy Lin at 2010 NBA Summer Leagu ... +++ January 24, 2012 - Elite Baseball Opening Day Roadshow Announced The 2012 select baseball season is ... +++ January 20, 2012 - Toronto’s Joffrey Lupul: A lot more than a comeback TORONTO – On the hard wooden benc ... +++ January 12, 2012 - Coach Brown embraces the spotlight of Los Angeles As we learned during Saturday’ ... +++ January 3, 2012 - Time under Karl helped shape Brooks Scott Brooks has helped build the O ... +++ January 3, 2012 - Nuggets coach embraces challenge of getting back to playoffs without a superstar on roster DENVER — George Karl wasn’t bei ... +++ December 21, 2011 - Lakers Coach Mike Brown Partners with Audi HallPass client, LA Lakers Coach Mi ... +++ December 17, 2011 - New York Knicks embrace Mike D’Antoni’s title talk No one inside the Knicks’ locker ... +++ December 14, 2011 - Mike Brown’s practices full of energy and structure On a crumpled piece of paper lies t ... +++

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